The report was based on data from an analysis conducted in 2018 of 188 brand websites as well as data from a survey of 750 consumers, also conducted in 2018.
Google recommends that webpages fully load within five seconds on a 3G connection. Only 15% of the brand sites examined met that criterion.
Some 46% of the sites examined took 6-10 seconds to fully load on a 3G connection; 34% took 11-20 seconds; and 5% took 21 seconds or more.
Some 32% of the consumers surveyed said they would wait 4-6 seconds for a page to load on their phone; 24% said they would wait 7-10 seconds; 5%, 11-13 seconds; and 12%, longer than 13 seconds.
There is good news for marketers: Most consumers (51%) said they tend to blame their Internet connection when a webpage is slow to load.
Some 57% of consumers said they would be willing to forgo animations on pages if that meant faster load times, and 53% said they would be willing to forgo videos.
About the research: The report was based on data from an analysis conducted in 2018 of 188 brand websites as well as data from a survey of 750 consumers, also conducted in 2018.
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