The websites of most brands don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

The report was based on data from an analysis conducted in 2018 of 188 brand websites as well as data from a survey of 750 consumers, also conducted in 2018.

Google recommends that webpages fully load within five seconds on a 3G connection. Only 15% of the brand sites examined met that criterion.

Some 46% of the sites examined took 6-10 seconds to fully load on a 3G connection; 34% took 11-20 seconds; and 5% took 21 seconds or more.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji