Leaders of small and midsize businesses (SMBs) say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.
The report was based on data from a survey conducted between February 11 and March 7, 2019, among 2,011 owners and leaders of businesses with 2-200 employees in North America, Europe, and Asia Pacific.
Some 38% of respondents say self-discipline is a top characteristic necessary for running a successful SMB, and 33% cite both people/communication skills and personal passion/drive.
There are notable differences in the characteristics that women and men think are most necessary for running a successful SMB, the researchers found.
Women are more likely to cite people/communication skills, money management skills, and an innovative mindset as top characteristics, whereas men are more likely to cite market knowledge and a willingness to take risks.
About the research: The report was based on data from a survey conducted between February 11 and March 7, 2019, among 2,011 owners and leaders of businesses with 2-200 employees in North America, Europe, and Asia Pacific.
Continue reading "The Top Characteristics of Successful SMB Leaders" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Career Management:
- Four Hiring Trends Marketing Managers Need to Know [Infographic]
- 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
- Working From Bed: The State of Home Workspaces in 2021
- The 5 Most Important Skills for the Future of Marketing
- How Emotional Intelligence Impacts Career Success [Infographic]