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Leaders of small and midsize businesses (SMBs) say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.

The report was based on data from a survey conducted between February 11 and March 7, 2019, among 2,011 owners and leaders of businesses with 2-200 employees in North America, Europe, and Asia Pacific.

Some 38% of respondents say self-discipline is a top characteristic necessary for running a successful SMB, and 33% cite both people/communication skills and personal passion/drive.

There are notable differences in the characteristics that women and men think are most necessary for running a successful SMB, the researchers found.

Women are more likely to cite people/communication skills, money management skills, and an innovative mindset as top characteristics, whereas men are more likely to cite market knowledge and a willingness to take risks.

About the research: The report was based on data from a survey conducted between February 11 and March 7, 2019, among 2,011 owners and leaders of businesses with 2-200 employees in North America, Europe, and Asia Pacific.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji