Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service, according to recent research from Pega.

The report was based on data from a survey of 5,000 business decision makers and CX practitioners in 12 countries.

Respondents say the most critical components of a great CX are enabling elegant, painless interactions (66% cite it as important), providing speedy service (66%), ensuring customers feel understood (65%), making relevant information easy to find (63%), and being consistent and connected across channels (63%).

Some 92% of respondents say customer centricity is a high priority at their organization, and 81% say "people issues" are the biggest challenge to delivering a great CX.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji