The report was based on an analysis of search-driven volume to the TrustRadius platform, which has more than 232,000 verified reviews of B2B technology products across a wide range of categories.
The researchers looked at the volume of Google search impressions from March 9 through April 6, 2020, to specific categories and products, and then compared that data with pre-pandemic search impressions.
The biggest increase in interest since March 9 has been in the telemedicine software category, with search impressions up 613%.
That's followed by the electronic signature (+511%), Web conferencing (+500%), mobile app development (+366%), antivirus (+357%), remote desktop (+281%), video platforms (+265%), webinar (+226%), Web portal (+199%), and live chat (+194%) categories.
The researchers found interest in certain areas may have peaked, with search impressions down slightly in the seven-day period preceding April 6 for the telemedicine, Web conferencing, electronic signature, remote desktop, video platform, and live chat categories.
On the other hand, search impressions continue to grow in other areas, such as for the mobile app development, antivirus, and webinar categories.
The products with the biggest spikes in interest since March 9 on the TrustRadius platform are Intermedia AnyMeeting (Web conferencing category), Google Classroom (learning management system), Blackboard Collaborate (Web conferencing), Zoom (Web conferencing), and Webex Events (webinar).
About the research: The report was based on an analysis of search-driven volume to the TrustRadius platform, which has more than 232,000 verified reviews of B2B technology products across a wide range of categories.
Continue reading "10 B2B Tech Categories Gaining Interest Because of COVID-19" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Technology:
- The Top Areas Where Martech Tools Could Be Improved
- The Pros and Cons of Automation for Small Businesses [Infographic]
- How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
- Marketing Automation: Seven Machine-Learning Use Cases
- Pitch Decks: How to Avoid the Dreaded Frankendeck