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Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.

The report was based on data collected in 2019 and 1Q20 from 150 CMO Council members as well as data from 325 chief marketer profiles created on the CMO Compensation portal.

The average salary for female senior marketing executives for the time period examined was $212,898, and the average bonus was $56,229.

That compares with an average base salary of $209,525 and an average bonus of $53,388 for male senior marketing executives.

Compensation varied significantly by company size:

  • Senior marketers at large (250+ staff members) companies earnrf an average salary of $236,186.
  • Senior marketers at micro (1-9 staff members) earning an average salary of $175,057.

Three-quarters of senior marketers say they gained stature and influence within their organization last year and 83% say marketing is viewed as a vital contributor to business value by the executive team.

Some 84% of senior marketers say their compensation is directly tied to business performance, suggesting that salaries and bonuses are unlikely to rise in 2020.

About the research: The report was based on data collected in 2019 and 1Q20 from 150 CMO Council members as well as data from 325 chief marketer profiles created on the CMO Compensation portal.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji