Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.
The report was based on data from a survey conducted in July 2020 among nearly 800 event planners, event agencies, and event industry vendors and suppliers.
Some 84% of respondents say they would not feel comfortable attending an indoor event (tradeshow, company meeting, marketing activation, etc.) at full capacity right now, and 54% would not feel comfortable attending an indoor event at half capacity.
Most respondents say they would feel comfortable attending an indoor event at 20% capacity as well as an outdoor event at half capacity.
Most industry professionals say they would not feel comfortable attending an event right now if it lasts longer than half a day.
To feel comfortable attending an in-person event, industry professionals say, the most important health measures are that all attendees wear masks (77% rate it as highly important) and hand sanitizer be widely available (77%).
About the research: The report was based on data from a survey conducted in July 2020 among nearly 800 event planners, event agencies, and event industry vendors and suppliers.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging
- B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth
- Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences
- How COVID-19 Is Affecting the B2B Exhibition Industry
- Marketing Events in a Post-Pandemic World: Opportunities for Innovation