Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.

The report was based on data from a survey conducted in July 2020 among nearly 800 event planners, event agencies, and event industry vendors and suppliers.

Some 84% of respondents say they would not feel comfortable attending an indoor event (tradeshow, company meeting, marketing activation, etc.) at full capacity right now, and 54% would not feel comfortable attending an indoor event at half capacity.

Most respondents say they would feel comfortable attending an indoor event at 20% capacity as well as an outdoor event at half capacity.

Most industry professionals say they would not feel comfortable attending an event right now if it lasts longer than half a day.

To feel comfortable attending an in-person event, industry professionals say, the most important health measures are that all attendees wear masks (77% rate it as highly important) and hand sanitizer be widely available (77%).

About the research: The report was based on data from a survey conducted in July 2020 among nearly 800 event planners, event agencies, and event industry vendors and suppliers.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji