Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023?

To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

More than half (52%) of organizers say attendance at their B2B events has grown over the past year.

B2B event organizers say the top challenges they faced when planning their most recent event were fitting it into the wider marketing plan, selecting a vendor, and selecting a venue.

B2B event organizers say their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline.

Some 71% of organizers say they still struggle to prove the ROI of in-person B2B events to key stakeholders.

About the research: The report was based on data from a survey of 1,757 people who organize in-person B2B events such as conferences.

Enter your email address to continue reading

The State of In-Person B2B Events in 2023

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin

  • AI


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji