We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. Sounds too good to be true... but it happened to one special guy.
Eric De La Cruz, a Nevada resident, is a Medicaid patient needs a heart transplant. Unfortunately, he was refused treatment because of the lack of transplant centers in Nevada.
His sister, former CNN news anchor Veronica De La Cruz, relied on the power of the Twitter community and started the We Love Eric movement to assist in donations for her brother and to push him to the forefront of the Medicare Disability committee to get his treatment approved.
Soon after Veronica began her efforts, Nine Inch Nails frontman Trent Reznor joined the movement and used the power of his own community of raving NIN fans to help push donation efforts to an awe-inspiring level.
In addition to helping via Twitter and the NIN site, the group offered special VIP packages on its current tour and donated proceeds to Eric's cause.
With the great effort from these communities, an outstanding $871,000 has been raised for Eric. Now that's love.
It's truly amazing to see what a community with a common goal can and continues to do for one family. If you'd like to help Eric, visit Veronica's website to donate.
Got an idea for a MarketingProfs Daily Chirp? Shout it out!
Continue reading "We Love Eric" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- The Common Characteristics of Viral TikToks [Infographic]
- Five Types of Social Media Influencers [Infographic]
- What Neuroscience Tells Us About Social Media Marketing
- A Quick Guide to Selecting the Right Hashtags [Infographic]
- Six Tips for Getting Started With B2B Social Media Advertising [Infographic]