Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Nevertheless, for marketers, email marketing remains invaluable, even indispensable.

For example, nearly 9 in 10 marketers say email is their primary channel for lead generation, according to Forrester Research.

Moreover, more than half of email marketers say they use email for (in decreasing order of popularity) lead generation and nurturing, enhancing and building brand, driving sales, and strengthening thought leadership. (That's according to B2B Marketing's Email Benchmarking Report from February.)

Among B2B marketers, only 4% say email is "not very important, the same study found.

For additional details on those stats and others, including email's role in marketing automation, see the following infographic from Eloqua's Modern Marketer initiative.

Sign up for free to read the full article. Continue reading "Why Email Marketing Still Matters [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...