To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, put together a whitepaper of best practices, then created the following infographic featuring steps to success and a must-do list.
PLAs show up when people search for your products via Google.com and Google.com/shopping. A picture of your item, its price, and your store name will appear. When customers click on the ad, they are directed to your website to buy your product.
So, how can marketers make sure their PLAs will generate those clicks?
The infographic first offers tips regarding feed management, such as...
- Include all your products in the feed.
- Remove misspellings.
- Fill description gaps.
- Fill in additional features and descriptions.
- Add optional second picture.
The infographic also suggest that companies integrate data-feed management with PLA campaign management and benchmark against competitive ads.
In focusing on the campaign structure of PLAs, companies are advised to...
- Segment campaigns.
- Audit ads before launching.
- Create tightly themed product targets and ad groups.
- Make bids specific to each product target.
For more details about how to best use PLAs for your company, check out the following infographic.
