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Thanks to content marketing and website optimization, many small businesses are winning more leaders at a lower cost than their larger competitors.

Recently, BoostSuite analyzed data from more than 6,000 small business users to find out just how they are getting those leads.

A significant finding was that the amount of content that small businesses produce is increasing. On average, small-business websites now feature 140 pages of content and publish 15 new pages a month.

Among other findings: Software and IT Services bring in 25% more monthly conversions online than the next closest industry, Wholesale and Retail Trade.

To find out more about the content that small businesses produce check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski