Ever visit a company website via your mobile only to find that the site is too hard or irritating to navigate? Chances are you gave up on the site and went to the company's competitor.
Now, imagine similarly driving away your potential and existing customers because your site isn't made for a mobile era.
To prevent that from happening, consider using Responsive Web Design, which adapts a site's layout to various device types. Images, button, grids, and text are automatically resized to provide the best user experience.
Why doesn't every company use Responsive Web Design? Because it has pros as well as cons, some of which are outlined in the following infographic by Monetate.
- Creating a single code base and one website for all online customer experiences
- Reducing maintenance risks
- Reducing release cycle times
Problems that may develop are...
- Slower downloads because one website must load all the image elements on every device
- Longer development time
- Increased costs up front
To determine whether your website needs Responsive Web Design, consider the questions in the evaluation checklist in the following infographic:
Continue reading "Responsive Web Design: The Next Great Hope or All Hype? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor