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Ever visit a company website via your mobile only to find that the site is too hard or irritating to navigate? Chances are you gave up on the site and went to the company's competitor.

Now, imagine similarly driving away your potential and existing customers because your site isn't made for a mobile era.

To prevent that from happening, consider using Responsive Web Design, which adapts a site's layout to various device types. Images, button, grids, and text are automatically resized to provide the best user experience.

Why doesn't every company use Responsive Web Design? Because it has pros as well as cons, some of which are outlined in the following infographic by Monetate.

Benefits include...

  • Creating a single code base and one website for all online customer experiences
  • Reducing maintenance risks
  • Reducing release cycle times

Problems that may develop are...

  • Slower downloads because one website must load all the image elements on every device
  • Longer development time
  • Increased costs up front

To determine whether your website needs Responsive Web Design, consider the questions in the evaluation checklist in the following infographic:

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image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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