Please accept all cookies to ensure proper website functionality. Set my cookie preferences

In the first infographic of Levelwing's two-part series, we learned about who uses search. The second infographic, below, shares data regarding how people search.

Some 91% of online adults use search engines to find information on the Web. And, among search users, 91% always or most of the time find the information they are looking for.

Most of the daily queries on Google have been seen before; only a small percentage (16%) hasn't.

So, what kind of information do people look for most? People using smartphones for searches mostly look for news (57%), restaurants (51%), and navigational information (51%).

After conducting searches, some 86% of searchers have learned about something new or important that "helped them or increased their knowledge." Half have found obscure data that surprised them.

To find out more about how people search, check out the following infographic:

Sign up for free to read the full article. Continue reading "How People Search Online [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski