Looking to get up to speed on a topic fast? Join us for a full-day, intensive workshop this October 12 in Boston.

In the first infographic of Levelwing's two-part series, we learned about who uses search. The second infographic, below, shares data regarding how people search.

Some 91% of online adults use search engines to find information on the Web. And, among search users, 91% always or most of the time find the information they are looking for.

Most of the daily queries on Google have been seen before; only a small percentage (16%) hasn't.

So, what kind of information do people look for most? People using smartphones for searches mostly look for news (57%), restaurants (51%), and navigational information (51%).

After conducting searches, some 86% of searchers have learned about something new or important that "helped them or increased their knowledge." Half have found obscure data that surprised them.

To find out more about how people search, check out the following infographic:

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski