No recipe exists for creating a search engine optimization (SEO) strategy that will perfectly suit everyone's business. However, most recipes will feature similar ingredients. So, take the best elements of the various recipes and come up with the best plan for your own customers' taste and liking.
An infographic by GoBeyond SEO provides one type of plan for developing an SEO strategy. It features seven steps.
The first step is to begin with the end in mind. Ask yourself the purpose for your SEO. You won't know whether your SEO goals are achieved if you don't even know what they are.
Next, be sure to use keywords that your customers type when they search for what your company provides or for how they refer to your company. Take time to research the topics that your customers and would-be clients are discussing.
The third step is to bake in the on-page SEO. Use the aforementioned keywords in your titles, subtitles, captions, copy... all in a natural, flowing content. Then create that awesome content.
Once you've created fantastic content that's rich with SEO, make sure to share what you've created. Don't forget to make it easy for your customers to share the content as well; provide social sharing buttons whenever possible.
The sixth step is to make sure you get permission from your clients to contact them again. For example, consider creating an email auto-responder series. Build your relationships with clients.
Last, get links the smart way.
Need another recipe for creating SEO strategies? The second infographic, by Act-On, provides additional tips, such as getting quality links, setting a canonical URL, and creating a site with a responsive design.
You may like these other MarketingProfs articles related to Search Engine Marketing:
- Five B2B Brands That Prove Voice Search Is More Than Hype
- Google's 'Helpful Content Update': Five SEO Mistakes to Avoid
- A Complete Guide to Anchor Text Optimization in Four Steps
- An 11-Step Plan for Improving Your SEO Strategy [Infographic]
- Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide
- A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]