Planning to send a text message to your audience? Then you know you have to capture their attention in a glance.
The following infographic by Text Marketer offers tips for writing SMS messages that make the most of your customers' limited mobile space (and time).
According to the infographic, the most obvious part of an SMS text sometimes gets overlooked: telling your audience who you are. Make sure the text lets recipients know who the text is from.
Another tip is to keep the text simple and clear. A text can be up to 160 characters only, so focus on one point rather than cramming all sorts of information.
Also, the text should convey a strong call to action. What do you want your customers to do? Tell them.
To find out more tips about writing an attention-grabbing SMS, check out the infographic:
You may like these other MarketingProfs articles related to Mobile:
- Four Rules for Riding the Texting Wave Before It's Gone
- How to Perform a Competitive Analysis of the Mobile App Market
- The State of SMS Marketing in 2022
- Why People Opt Out of (And In to) Mobile Notifications From Brands
- What People Use Their Smartphones for While at Work
- Five SMS Campaigns for B2B Marketers to Try