Marketers, we want to hear from you! Take the Survey

Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch.

The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On.

And what are the greatest challenges marketers face?

The biggest one is a lack of budget to launch more programs, report 46% of those surveyed. Some 39% mention the resources needed to manage campaigns, and 34% cite implementing effective social media strategy.

Moreover, marketers share that their most implemented campaigns are email marketing (75%), social media (71%), and events and tradeshows (57%).

To learn more about what marketers are doing, check out the following infographic.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski