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Are you using site search for your marketing programs?

According to a recent survey by SLI Systems, "six out of 10 retailers do not use site search to enhance marketing programs."

The reasons for missed opportunities are limited resources (according to 50% of survey respondents), lack of knowledge regarding how to use search data effectively (30%), and an existing site search solution that doesn't allow integration with marketing programs (10%).

The biggest missed opportunities are highlighted in the following infographic, which uses research from the company's recent 2014 Global E-Commerce Search Survey.

To find out more about missed opportunities as well as opportunities that marketers will seize in 2014, check out the following infographic.

You can also download the full report here (registration required).

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski