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Some 54.2% of marketing teams plan to hire content marketers in the next year, according to a recent Kapost survey of 500 global marketers.

So, what traits do companies want in their content marketers?

"More than 9 in 10 companies report writing and editing skills are the most important qualities in a content marketer," notes Kapost.

Companies also look for the following:

—Sales or marketing skills (56.9%)

—SEO expertise (38.1%)

—Graphic design/Web development (24.3%)

—Video production (10.5%)

To find out more about top trends in content marketing hiring, check out the following infographic. You can also download Kapost's free Content Marketing Hiring Handbook here (email registration required).

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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