Some 79% of IT decision-makers (ITDMs) say a "high level of product knowledge increases likelihood to purchase" and 72% "consider it very important that the IT vendor contacting them is highly knowledgeable about the product/able to answer questions," according to IDG.

So how can businesses best inform and influence those ITDMs? Via high-quality content, social media, and video.

The myriad roles those three play in the tech purchase process are illustrated in the following infographic.

For example, at the beginning of the purchase process, ITDMs read feature articles about trends, strategies, and management; technology news; case studies; and analyst research to determine their business needs.

To find out more, check out the infographic:

Sign up for free to read the full article. Enter your email address to keep reading ...

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski