Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Smart packaging helps its targeted consumers feel an emotional attachment to a brand.

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic.

The infographic provides a look at the various elements of product packaging and how they influence consumers.

One crucial element of successful packaging is an icon: "Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer," states The Paper Worker.

Color also heavily influences purchasing decisions, as does typography.

Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: "A friend snapping a photo of attractive packaging and sharing it on Facebook has great potential for being quickly shared by others, therefore attracting new customers," suggests the following infographic.

To find out more about packaging that influences purchases, check out the infographic:

Sign up for free to read the full article. Continue reading "How Product Packaging Affects Buying Decisions [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

Customer Behavior Resources

You may like these other MarketingProfs resources related to Customer Behavior.

People's Customer Service Preferences in Times of Crisis [Infographic]

In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.

What B2B Tech Marketers Want From Martech Solutions

B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.

How to Push Customers Down the Brand Loyalty Funnel

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]

Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.