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What are the most important skills that a marketer needs?

The following infographic by Formstack highlights seven skills that companies expect from their marketers.

The ability to understand data ranks high on the list. "Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018," Formstack states.

Technical skills, such as basic coding or video production, also make a job applicant more desirable. "Two of four new marketing hires will require technical skills," according to Formstack.

Knowing how to get along with others ("soft skills") also can help a job applicant get hired. Being able to communicate well and to be flexible is crucial to being an excellent colleague.

Want to know more about what companies want in marketers? Check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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