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With Halloween on our minds, we're looking at the most influential candy brands on Twitter and their fans.

The Skittles candy brand has the greatest pull on Twitter, according to the following StatSocial infographic. Kit Kat is next, and Hershey's Kisses are third.

So, what do those candy fans look like?

Most candy fans are 25-34 years old (30%).

A whopping 71% of brand fans are female.

And 54% of candy fans make less than $50K a year.

To find out more about influential candy brands and their fans on Twitter, check out the infographic.

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image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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