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Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine.

WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).

(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)

The most expensive keyword on Bing Ads is "lawyer," which would cost advertisers seeking the top ad spot a whopping $109.21 per click.

Not surprisingly, the top 5 keywords are related to the legal world, indicating how lucrative clients can be:

  1. Lawyer: $109.21
  2. Attorney: $101.77
  3. Structured settlement: $78.39
  4. DUI: $69.56
  5. Mesothelioma: $68.95

For more on the remaining 15 most expensive keywords and categories, as well as advice on less expensive ways to reach your market via Bing Ads (and Google AdWords), see "The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]."

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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh