What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.

"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."

The most popular digital channels are websites (91%) and email (89%), followed by webinars (77%) and social media (76%).

To find out more about the state of B2B product marketing, tap or click on the infographic.

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ABOUT THE AUTHOR

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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