The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.
Touchpoints include websites, store or office, point of sale, phone system, marketing and transactional emails, online help center, social media, service and support teams, and much, much more.
Is your brand consistent across all those touchpoints? A staggering 90% of consumers expect the customer experience to be consistent across all channels and devices used to interact with brands, according to the New Jersey Institute of Technology (NJIT) infographic.
Moreover, 60% of Millennials expect a consistent experience from brands whether they interact online, in store or via phone, states NJIT.
To find out more about branding across multiple touchpoints, click or tap on the infographic.
Continue reading "How to Brand Across Multiple Touchpoints [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Brand Management:
Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty. read this »
The Top 20 Purpose-Driven Brands
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. read this »
How to Use Brand-Mapping to Position Your Business
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how. read this »
The 10 Brands With the Best (and Worst) Reputations in the US
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. read this »
The 10 Brands People Feel Most Intimately Connected to in 2022
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM. read this »
Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition. read this »