Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Are discounts and coupons still relevant in today's digital age?

Absolutely. A whopping 97% of retailers use discounting as a pricing strategy, according to the following Sailthru infographic. And 68% of e-commerce retailers find it very or extremely effective.

Moreover, 59% of digital marketers said discounts and bundles are effective for acquiring new customers, states Sailthru.

To make sure discounts are reaching the right customers at the right time in the right ways, however, marketers need to perform testing.

Tap or click on the infographic for more information about discounting in the digital age.

Sign up for free to read the full article. Continue reading "Discounting in the Digital Age [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski