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You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why they uninstall them.

The biggest reason (50.6%) consumers cite for uninstalling mobile apps is that the apps "took up too much storage," according to the following ITR infographic.

The second biggest reason is intrusive advertising (41%), followed by "kept freezing" (33.8%).

The biggest reason for uninstalling gaming apps is "didn't enjoy the game" (69.3%). As for uninstalling business apps, consumers' most cited reason was "found a better quality app" (28.4%).

To find out more about why consumers are uninstalling your apps and the biggest errors in app design, click or tap on the infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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