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Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

A total of 52% of consumers discover apps via their friends, family, and colleagues, according to the following Targeting Mantra infographic. Only 24% find apps from a company website, and 27% of consumers discover apps via search engines.

Moreover, the biggest reason consumers download an app is for notifications.

However, "although e-commerce apps see 77% install-to-registration rates, they achieve only 2.1% install-to-first-purchase rate," states Targeting Mantra.

To find out more stats about mobile app users and how to reach them better, tap or click on the infographic.

Sign up for free to read the full article. Continue reading "Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]" ... Read the full article

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image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

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