Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers now consider having a strategy for this video messaging app?
Some 54% of users are on Snapchat daily; 32% users engage with the app 2-5 times a week.
"Even though Snapchat users are engaging with the app on a daily basis, most users aren't interacting with branded features, such as Snap Live Stories, Snap Discover Stories, or branded filters," states the infographic.
Find out more about Snapchat users by tapping or clicking on the infographic.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.