Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's a look at what it is and why it's so effective, as well as traits of good influencers and ways to approach them.

"An influencer is someone who has an active following and can move their followers to take action," states the following Sprout Social infographic. "Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship."

Influencers can be social media experts, bloggers, YouTube users, and celebrities.

The benefits of influencer marketing include an access to larger audiences, user-generated content, and more credibility.

For more information about influencer marketing, check out the infographic.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski