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Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

First, zero in on your ideal target market, suggests a Microsoft infographic. You'll need to find your niche to see where your audience is. Once you know your niche, you can cater to your audience on each social media platform to join their culture, according to the infographic.

Next, you'll need to select the publishing platform that best fits your brand's aesthetics, posting needs, usability, and capabilities.

Moreover, "to ensure you reach as many people as possible, keep your eyes on the trends and other big brands in the publishing space," recommends Microsoft.

To get more tips for successfully publishing brand content, check out the infographic:

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ABOUT THE AUTHOR

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski