Just when you think you've got search engine optimization down, Google shakes things up. And in 2016, the search behemoth was busy.
The good news for marketers is that the impact of those changes has lessened over the years, the infographic explains.
But marketers should still understand what happened and why. For example, AdWords placement changes had a big effect on clickthrough rates, the infographic says, and the Possum update in September changed how local results rank.
Take the first step (it's free).
You may also like:
- Younger and Wordier: How Gen Z's Search Behavior Is Different
- The Most Effective Link-Building Strategies According to SEO Experts
- Three Off-Site Tactics That Seriously Boost SEO Traffic
- SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
- Four Ways to Prepare for Voice Commerce