Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]

by Laura Forer  |  
March 15, 2017
  |  2,818 views

What better people to advise on how to use LinkedIn for marketing than the folks who live and breathe the tool: the business solutions team at LinkedIn.

They've put together an infographic about how LinkedIn uses LinkedIn. The information speaks specifically about three tools marketers can use and how LinkedIn has benefited from each:

Testing Sponsored Content posts: LinkedIn A/B-tested a sponsored-content post with one version that included a statistic and one that did not. The post with the statistic had a 37% higher clickthrough rate and received 162% more impressions than the one without the stat.

Personalizing Sponsored InMail: Using a dynamic macro to pull a member's name into the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6% of total conversions).

Increasing conversions with insider campaign tips: When LinkedIn addressed its audience directly vs. indirectly, the engagement rate with the message was 185% higher.


To see more about how LinkedIn uses LinkedIn, click on the image to see the full infographic:


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!