Virtual reality isn't just for gaming anymore. The immersive technology is making its way into the marketing world, and B2C as well as B2B companies have started to use this technology as a marketing tactic.

An animated infographic produced by Marketo and Column Five explains how the technology is being used, and predicts what we can expect to see of virtual reality in the future.

According to the graphic:

• VR product revenue is forecast to reach $4.6 billion in 2017, and VR active-user growth is projected to reach 90 million.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.