Product Videos Boost E-Commerce Sales: Stats and Examples

Nearly half (46%) of people who viewed video ads took some kind of follow-up action, according to a study cited in an infographic about video in e-commerce.

The infographic, released by JLB Media Productions, also point out that one in four shoppers uses YouTube to search for videos about products they are considering.

With figures like those, it's easy to see how video can help move customers along the path to purchase.In fact, the infographic includes examples of how real brands have implemented video to their benefit.

For example, one company increased conversions 25% when it added video to its website, and a few brands found that customers who watch videos are much more likely to purchase than those who don't.

To see more compelling statistics about how buyers use video when shopping, check out the infographic:

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

ABOUT THE AUTHOR

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Oh, boy. The dreaded sign up form.

ABOUT THE AUTHOR

You may also like: