Nearly half (46%) of people who viewed video ads took some kind of follow-up action, according to a study cited in an infographic about video in e-commerce.
The infographic, released by JLB Media Productions, also point out that one in four shoppers uses YouTube to search for videos about products they are considering.
With figures like those, it's easy to see how video can help move customers along the path to purchase.In fact, the infographic includes examples of how real brands have implemented video to their benefit.
For example, one company increased conversions 25% when it added video to its website, and a few brands found that customers who watch videos are much more likely to purchase than those who don't.
To see more compelling statistics about how buyers use video when shopping, check out the infographic:
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Just want to give big-ups for sharing infographic explaining the consumer's interest. Making “how to videos” and “product videos” would be the priority of the eCommerce companies. Thus, they can get the most out of their business.
Thank you so much for sharing this infograph, Laura! These are super helpful stats and really give me more great evidence to bring to the table when it comes to video. I still can't get my head around the numbers and growth that video has had in the past three years. I mean if you would have told me that people are watching 1 billion hours of video a day is insane. It just proves that everyone in every industry that video can absolutely work. And, me personally, I'm thankful for all the tools and platforms that have come out recently (like wevideo.com, slide.ly/promo, Facebook Live) that make video accessible for every size budget.