Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Why a Global Content Model Makes Sense in Today's Market [Infographic]

by   |    |  1,208 views

If you're doing business around the world, then you probably face some unique challenges when creating content. Languages, cultures, and technologies vary by country, and keeping track of it all is a lot for a marketer to manage.

An infographic by translation and content management company SDL outlines some of these pain points, including the following statistics:

• 92% of companies face challenges in translating content.

• 70% of companies support five or more languages.

• 71% of companies have no direct integration between their Web content management systems and translation services.


The infographic suggests that marketers create a global content strategy before simply translating content, and is also advises that Web content management and translation tools be integrated to create a more efficient experience.

For more on how to deal with global content challenges, check out the infographic:


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!