If you're doing business around the world, then you probably face some unique challenges when creating content. Languages, cultures, and technologies vary by country, and keeping track of it all is a lot for a marketer to manage.
• 92% of companies face challenges in translating content.
• 70% of companies support five or more languages.
• 71% of companies have no direct integration between their Web content management systems and translation services.
The infographic suggests that marketers create a global content strategy before simply translating content, and is also advises that Web content management and translation tools be integrated to create a more efficient experience.
For more on how to deal with global content challenges, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.