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Why a Global Content Model Makes Sense in Today's Market [Infographic]

by Laura Forer  |  
May 17, 2017
  |  1,425 views

If you're doing business around the world, then you probably face some unique challenges when creating content. Languages, cultures, and technologies vary by country, and keeping track of it all is a lot for a marketer to manage.

An infographic by translation and content management company SDL outlines some of these pain points, including the following statistics:

• 92% of companies face challenges in translating content.

• 70% of companies support five or more languages.

• 71% of companies have no direct integration between their Web content management systems and translation services.


The infographic suggests that marketers create a global content strategy before simply translating content, and is also advises that Web content management and translation tools be integrated to create a more efficient experience.

For more on how to deal with global content challenges, check out the infographic:


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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