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Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

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Nearly three quarters (74%) of visitors to retail websites abandon their shopping carts, according to an infographic created by remarketing company SaleCycle.

Imagine if just a small percentage of those abandoners returned to buy—and what that would mean for revenue.

To make that happen, it would behoove marketers to see why people are abandoning their carts. Though reasons vary by industry, overall 23% of abandoners say they had an issue with shipping, 18% wanted to compare prices, and 15% decided to buy in store.

Knowing that, marketers can take actions such as a providing price guarantees to reduce comparison-shopping, and offering on-site service to encourage visitors to work out issues in that moment rather than going elsewhere.

For more stats on abandonment rates by industry and tips on what marketers can do about abandonments, check out the infographic. Tap or click for a larger version.



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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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Comments

  • by drb Fri May 26, 2017 via web

    very hard to read the infographic

  • by Sean Fri May 26, 2017 via web

    I can barely read this blog. Please fix the font and font color.

  • by Andrew Fanelli Wed May 31, 2017 via web

    I believe there is another more nebulous factor as well: people online window shop, fill out carts based on their "dreams" and desires, only to be met at the checkout cart by their frontal cortex reminding them that they don't have the disposable income to spend on X products.

    I also believe people would be hesitant to explain that in a survey.

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