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As with Facebook ad targeting, Snapchat ad targeting can be a powerful way to target very specific audiences. However, it can also be an overwhelming process for marketers to figure out.

An infographic by Snapchat advertising agency Advertisemint helps clarify the Snapchat advertising process by defining the options for each of six targeting categories:

1. Lifestyle: From bookworms to sports fans, you can target specific lifestyle behaviors.

2. Shoppers: This targeting option allows advertisers to select an audience based on purchases made.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.