Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

SMS Is on the Rise for Business: Trends and Stats [Infographic]

by Laura Forer  |  
August 22, 2017
  |  2,104 views

As long as people have carried mobile phones, marketers have seen the potential for a new way to contact an engaged and responsive audience.

So far, however, SMS hasn't picked up like other forms of communication have, especially in the US. But the channel is on an upward trajectory, and today's infographic, by Semaphore, explains how recipients use SMS and suggests ideas for how marketers can implement SMS in their marketing strategy.

A whopping 98% of SMS messages are read, says the infographic, and the response rate of text messaging is 45%, versus 6% for email. It goes on to take a global view and explain that since much of the world still doesn't have easy online access, SMS is often the preferred way to receive promotional communications.

How can your company take advantage of this channel? In addition to promotional messages, brands can consider password resets, event reminders, customer support, coupons, and more, the infographic suggests.

To see the latest trends in SMS for business, check out the infographic:



Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!