Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Merging of Marketing and Human Resources [Infographic]

by Laura Forer  |  
September 22, 2017
  |  2,413 views

We all know about the importance of aligning marketing and sales teams, but here's a new one for you: What about marketing and HR?

You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural.

The gist is that marketers are selling a brand, so marketers who are happier in their jobs will do better at selling that brand. As the infographic says, "How are marketers supposed to convince consumers to be engaged in the brand, when those who invest 40+ hours a week in the compary aren't even engaged?" 

The graphic also explains the difference between profit-driven companies and purpose-driven companies, and how the latter can give employees more meaning in their work.

To see what's driving this trend in marketing and HR, check out the infographic. Just tap or click to see a larger version. 



Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!