Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Much Do Instagram Ads Cost? [Infographic]

by   |    |  2,717 views

What's going on on Instagram these days?

Glad you asked, because an infographic by AdEspresso, a Facebook ad manager that's part of the Hootsuite family, explains trends on the social platform—both in posts and in ad prices.

As for who's popular, celebrities have the biggest followings on Instagram, but influencers are knocking at their door as 60% of generation Z reports preferring influencers versus celebrities in ads, according to the graphic.

Ad pricing on the platform vary, depending on whom you're targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.

To see more about what's happening on the social platform these days, check out the infographic:


 


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by Rick Vosk Mon Oct 2, 2017 via web

    Why lead an article with a headline question that isn't answered?

  • by Kirsten Tue Oct 3, 2017 via web

    Good article, thanks, infographics always explain things in such an entertaining way. Also helps to know which market to target on instagram. Valuable info.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!