What's going on on Instagram these days?
As for who's popular, celebrities have the biggest followings on Instagram, but influencers are knocking at their door as 60% of generation Z reports preferring influencers versus celebrities in ads, according to the graphic.
Ad pricing on the platform vary, depending on whom you're targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.
To see more about what's happening on the social platform these days, check out the infographic:
Take the first step (it's free).
You may also like:
- 10 Simple Tips and Tropes for Writing Engaging Social Media Copy
- How to Create Engaging Instagram Carousel Posts [Infographic]
- Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]
- Are Marketers Friends With Their Coworkers on Social Media?
- Top 5 Mistakes Companies Make on Instagram, and What to Do Instead