What's going on on Instagram these days?
As for who's popular, celebrities have the biggest followings on Instagram, but influencers are knocking at their door as 60% of generation Z reports preferring influencers versus celebrities in ads, according to the graphic.
Ad pricing on the platform vary, depending on whom you're targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.
To see more about what's happening on the social platform these days, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.