Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from how they buy most other products and services.
One study found that 88% of doctors' appointments are booked over the phone, and another found that only 2.4% are self-booked online, according to the infographic.
It goes on to explain how marketers can use the phone to acquire and retain patients, such as sourcing how patients found the phone number, integrating call data with your CRM, and using automated and interactive voice notifications to improve communication.
To see more about how healthcare marketers can use the phone to help grow business, check out the infographic. Tap or click to see a larger version.
Continue reading "Healthcare Marketers' Secret Weapon: The Phone [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Marketing Strategy.
B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.
An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.
Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.
In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.