Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]

by   |    |  1,541 views

You've heard that video livestreaming is all the rage, but what is this trend all about? And how are brands using it?

Livestreaming has a "can't miss" factor—tapping into people's FOMO (fear of missing out)—according to an infographic by direct response marketing agency Koeppel Direct. Facebook users comment 10 times more on live videos than on regular videos, the infographic says.

And, of course, Facebook isn't the only platform for livestreaming. Instagram, YouTube, Twitch, and Live.ly are all options as well.

How can brands get on board? The infographic offers some ideas, such as going behind the scenes of your company, hosting live interviews, and showing how products are made. It goes on to explain how these videos can be monetized.

To see how viewers and brands are using livestreaming—and to see how you can get in on the action—check out the infographic. Just tap or click to see a larger version:



Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!