Progressive Web apps (PWAs) are "experiences that combine the best of the Web and the best of apps," according to Google. No download is required, unlike a traditional mobile app, and the app becomes more powerful "as the user progressively builds a relationship" with it.
Today's infographic by AppInstitute, an app builder, explains more about this technology. For example, PWAs are 15 times faster to load and install than traditional native apps, the infographic says; that reduces the "friction" of downloading an app from an app store.
Progressive Web apps also require far less storage space than native apps, the infographic explains.
It also summarizes case studies by Google that show how companies have used PWAs to create better customer experiences, including AliExpress, which had a massive increase in iOS conversions and doubled pages visited after it introduced a PWA.
To see how other brands, including Forbes, Twitter, and more, have achieved success with progressive Web apps, check out the infographic:
Continue reading "Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor