Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]

by   |    |  1,073 views

Progressive Web apps (PWAs) are "experiences that combine the best of the Web and the best of apps," according to Google. No download is required, unlike a traditional mobile app, and the app becomes more powerful "as the user progressively builds a relationship" with it.

Today's infographic by AppInstitute, an app builder, explains more about this technology. For example, PWAs are 15 times faster to load and install than traditional native apps, the infographic says; that reduces the "friction" of downloading an app from an app store.

Progressive Web apps also require far less storage space than native apps, the infographic explains.

It also summarizes case studies by Google that show how companies have used PWAs to create better customer experiences, including AliExpress, which had a massive increase in iOS conversions and doubled pages visited after it introduced a PWA.

To see how other brands, including Forbes, Twitter, and more, have achieved success with progressive Web apps, check out the infographic:



Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!