A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what's been going on in the recent past and what marketers can expect this year.
For instance, livestreaming—which we posted about just recently—will become even bigger in 2018: 82% of consumers prefer live videos over other types of social posts, the infographic claims.
It also points out that short-lived content, such as videos on Snapchat and Instagram, may have a narrower reach, but that type of content comes with greater urgency—and so it can still show strong results.
When you are creating videos, consider using a square format for Facebook, which has more reach and more engagement, the graphic reports. And remember to letterbox and caption so viewers can read the content instead of hearing it, if they so choose.
The graphic goes on to give tips for marketing videos across YouTube, Instagram, Twitter, and even LinkedIn, as well as for ensuring your videos render well on mobile, and many more tips.
To see the overview of what's happening in video, check it out:
Continue reading "What's New in Video Marketing? Trend Predictions for 2018 [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- Account-Based Podcasting: The New ABM
- How to Overcome B2B Content Marketing Challenges During the Pandemic
- Audio Marketing: From Radio to Clubhouse [Infographic]
- 20 Content Stats Modern Marketers Should Know [Infographic]
- How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]