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Six Pitfalls to Avoid in Your Next Experiential Marketing Campaign [Infographic]

by Laura Forer  |  
January 30, 2018

Brands are doing more experiential marketing than ever before, but is it working? With the rise of data, experiential marketers have more power at their fingertips to measure and optimize their efforts—and, more important, to deliver a superior consumer experience.

Putting consumers first is paramount now. According to Forrester, the consumer-experience quality of 30% of companies will decline in 2018, putting them at a significant disadvantage against companies that focus on the buyer.

Take a look at six data-driven pitfalls that experiential marketers are facing today, as presented in this infographic by live marketing solution Limelight. It uses insights from major research firms and global brands to illustrate common pitfalls that in-person marketers and executives are facing.

The graphic also explores the following questions:

  • What is the missed opportunity cost of ignoring the consumer experience?
  • Why does audience engagement need to be the backbone of your event?
  • What is the benefit of putting data at the center of the marketing and sales decisions?

Scroll through the infographic to arm yourself with the knowledge you need to make waves with your next experiential marketing campaign. Just tap or click to see a larger version.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Samanta Chacón Delgado Wed Feb 7, 2018 via web

    There are many technical considerations regarding customer engagement, let’s not forget one human skill that is imperative to have, so all the rest works perfectly in sync: EMPATHY. Without it is hard to really know your customer and anticipate what he needs.

  • by Dan Maurer Tue Mar 13, 2018 via web

    Generally a good info-graphic, although points five and six directly contradict each other. You can't say skip the investment in software, and then list failure to prove ROI as a pitfall (its the biggest pitfall btw). Without verifiable leads or consumer data that you can often (but not always) connect directly to actual sales, its nearly impossible to get a clear picture of ROI. I say embrace the technology and collect as much consumer data as your big, beautiful activation will allow!

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