Why, oh, why, in a time when Marketing and Sales alignment is all the buzz, are some marketing and sales teams' goals still not syncing up?
1. Communication: Nearly half of all sales and marketing professionals agree this is a major issue, according to the graphic, and lack of communication is preventing each team from getting what they need from the other team.
2. Broken processes: Even something as simple as setting up regular, scheduled meetings can help.
Take the first step (it's free).
You may also like:
- How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]
- How to Put the 'Function' in Cross-Functional Teams [Infographic]
- Seven Challenges Plaguing the Modern Workplace [Infographic]
- Five Ways to Use Video in Your Hiring Process
- How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns