Programmatic advertising is no longer optional for marketers who want to remain competitive. Over 60% of marketers use programmatic ads for brand campaigns, according to an infographic by Koeppel Direct.
The graphic highlights the benefits of programmatic, including increased efficiency, reduced media-buying costs, and omnichannel targeting.
But programmatic isn't perfect, and the graphic also highlights potential problems, such as ad fraud and the risk that ads are placed alongside questionable content.
Overall, however, marketers who haven't explored this channel may want to start, because the advantages of programmatic marketing tend to outweigh the disadvantages.
Check out the graphic for details on programmatic marketing trends, tips on how to run a successful campaign, and more:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.