Only one thing brings search engine traffic to your website: searches.
And searches—especially B2B searches—only sometimes begin with voice queries. The vast majority of the time, they still begin with typing.
But, every time, they're based on keywords.
Keywords feed the search engine. Search engines feed B2B marketers—or at least they can. Therefore, you need to understand how to select keywords, which tools will help you do that, and where to use them.
(ToTheWeb also offers a robust series of free B2B search marketing tools, which you may find helpful for optimizing your webpages to succeed with search.)
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman