You may have noticed some recent changes to Google image searches: The "View Image" button has been removed (although you can still view an image in context—on its original webpage), and the copyright notice has been made more prominent.
The intent of those changes was likely to reduce copyright infringement. "Copying an image from Google is so easy, many people don't even know it's wrong," says an infographic about online image theft and copyright infringement. "But unintentional stealing is still stealing."
That's why marketers, bloggers, and others using images online need to make sure their images are sourced from legal, reputable sites. The graphic, created by reverse image-search service Berify, explains the consequences of using someone else's images and ways to source images legally.
It also shows photographers and artists how to protect their images and what actions can be taken if they suspect a theft has occurred.
Take the first step (it's free).
You may also like:
- E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]
- The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
- How to Win at Content Marketing to Generation Z
- How to Create the Right Amount of the Right Type of Content
- Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]